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Soft Carpet Fibers With Great Stain Resistance

By Jill

Posted on Monday, July 15, 2013 11:09 PM

Mohawk SmartStrand with Sorona

Fiber Manufacturers – Dupont, Stainmaster, Anso, Weardated - the branded and unbranded fibers, have all concentrated on developing even softer textures for their carpet styles.  Carpet in general keeps improving and getting softer and more durable. The questions you ask when purchasing??  How do you choose?? How SOFT is it?  MOHAWK AND KARASTAN stand out in this mix of new fiber technologies.  These two prestigious carpet manufacturers have gone all in with their exclusive collaboration with Dupont.  The development of SmartStrand with DuPont Sorona  is so revolutionary that both manufacturers are putting their full faith in this fiber by developing the majority of their product collections featuring this fiber.  SmartStrand with DuPont Sorona is only available through them. How EASY is it to KEEP CLEAN? This is one of the most important factors in the selection of carpet to purchase.  “When it comes to stain resistance; there is one carpet that stands above the rest – SmartStrand with DuPont Sorona!  Kids…Pets…Red wine…Mustard…Pet Urine…BRING IT ON!!!!  There is nothing this carpet cannot take!   The main difference of SmartStrand is the BUILT IN STAIN & SOIL PROTECTION that never washes, wears or walks off.   As opposed to most other stain protectants which are applied topically, SmartStrand is built directly into the fiber, essentially becoming part of the Fiber DNA.  This means there will never be a need to reapply for the life of the carpet – and that’s a long time! How GREEN is it?  In addition to being the one of the most stain resistant carpets, SmartStrand is made with DuPont Sorona, which is a renewable polymer made from actual corn – the same kind you grow in your garden!  37% of Sorona is made from renewable resources instead of more limited petroleum ingredients.  The production of just seven square yards of 40-ounce SmartStrand saves the same amount of energy used by one gallon of gasoline.  Overall the production of DuPont Sorona emits 63% less greenhouse gas as compared to production of nylon 6 and all environmental claims are certified in writing!  Help to save the environment and make your home or office more beautiful! How DURABLE is it? The unique structure of Sorona® makes the fiber incredibly durable. Carpets made with DuPont™ Sorona® resist matting because the fibers are crush resistant and retain their shape and texture—step after step, year after year. SmartStrand Carpet How is it MADE?  It is a simple process: *GROW: Corn is planted and grown in fields across America. *HARVEST: Fully matured corn is harvested and sent to a manufacturing facility in Loudon, TN. *PROCESS: The sugar from the corn is processed and the end product is the key ingredient in the fiber. *PRODUCT: DuPont Sorona is spun into SmartStrand  by Mohawk and Karastan then tufted into carpet. Does it look good? SmartStrand carpets come in rich colors and styles as well as invitingly soft feeling, adding comfort to living rooms, family rooms, bedrooms and other spaces inside the home. Does it make the customer happy?  In recent third-party testing, SmartStrand resisted up to 50% more regular household soils than any nylon carpet.  Testers using identical methods to clean all carpets found SmartStrand got up to 42% cleaner, leaving virtually no dirt and reducing the maintenance time.  Homeowners agree!  98% of SmartStrand buyers would get it again!  Almost all customers surveyed - an industry record!  SmartStrand buyers say “My carpet meets my needs.” With so much innovation built in, it’s easy to see why SmartStrand Carpet with Sorona® is a natural choice for modern residential and commercial spaces.   It’s a beautiful, stain-resistant, long-lasting, sustainable carpet solution that looks and feels great in any room. Overall SmartStrand with DuPont Sorona is the newest innovation to hit the carpet industry in the past 20 years!  This type of innovation is why Barry Carpet is proud to be a retailer of Mohawk and Karastan, the leaders in the flooring industry worldwide with over 130 years of quality innovation and the foresight to partner with companies like DuPont, renowned for scientific advancement and has a longstanding history with carpet fiber. Need to know more?  Come visit our showroom at 11061 West Pico Blvd Los Angeles, CA 90064, call us to set up an appointment at 310-479-3761 or contact!

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